A chum dispensing assembly comprising a container having a substantially elongated, cylindrical configuration defining a hollow interior for the containment of chum. The container comprises a separable portion movably mounted on or connected to a remainder of the container by a connecting assembly disposed and structured to facilitate substantially linear, axial displacement of the separable portion outwardly from the remainder of the container to form a dispensing opening through which chum passes from the hollow interior. Displacement of the separable portion into the open position is normally accomplished by a predetermined "pulling" force exerted on an upper end of the container when submerged at a location where the chum is intended to be dispensed.