The present invention describes various methods and apparatus to increase efficiency and sales of a Newspaper Rack. At least one sensor is positioned within a Newspaper Rack to monitor when the remaining inventory of Newspapers reaches a predetermined quantity (including depleted). A logic circuit monitors when the sensor(s) change state then directs a signal to be transmitted to a central location. The central location may add time-stamping, reference the location, and compile the information into a database. The central location notifies the proper party to service the Newspaper Rack. The Newspaper Rack can include various mechanisms to stimulate customers into purchasing a Newspaper, such as a visual display or audible means. The stimulating information can be obtained and/or changed using wireless transmission to a receiver. The Newspaper Rack can include external monitoring devices to gather information for traffic flow, weather, or other desirable information. This can offset the service costs for monitoring the inventory levels. Power consumption and replenishment are considered by the inclusion of solar cells or a generator to recharge the battery, placement of the battery under the platform for ease of replacement, the inclusion of a battery monitoring circuit for optimizing replacement, and a power conservation logic circuit which turns off non-essential tasks while continuing to monitor the sensors.