An elongated, forwardly extending product information tag preferably die-cut from a thin sheet of plastics material to provide an integral proximal mounting portion, an elongated intermediate portion and a distal display portion, wherein the display portion includes a die-cut area defining, in one embodiment, a pair of spaced lower flexible tabs for engagement under the spring clips on the back of a standard ESL, and an upper elongated flexible flap for engagement over the top of the back of the ESL into the standard slotted area provided therein. In a second embodiment, the display portion includes a die-cut area of rectangular configuration.