A heel strap apparatus for securing the rear portion of a strapless shoe to the ankle of a wearer foot includes a linking strap segment having a linking strap segment first end and a linking strap segment second end, for wrapping around the back of a wearer heel; an ankle engaging portion extending from the linking strap segment for wrapping around the front of the wearer ankle to engage the ankle; and a shoe engaging portion extending from the linking strap segment for fitting around the bottom of the shoe to engage the shoe.