A method (10) and system (200, 400, or 500) of call reverse can include initiating (12) a call by an originating party (204) to a terminating party (208), comparing (14) rate plans, and automatically reversing (26) the call if a rate plan for the terminating party is currently more economical than a rate plan for the originating party. The method can compare (22) rate plans at a server (206) having rate plan information for the parties. Alternatively, the method can send (16) rate plan information for the originating to the terminating party and compare rate plans at the terminating party. The method can pre-store (20) rate plan information for the originating party at a memory at the terminating party. The method can also use (24) Caller ID to detect a call from the originating party and compare pre-stored rate plan information for the originating party stored at the terminating party.