Embodiments of the present invention provide a method, system and computer program product for deploying and delivering composite services in an NGN network. In one embodiment, a method for selectively synchronizing content across different views of a composite service can be provided. The method can include establishing for a common session, multiple channels of access to a composite service and providing content to a view for one of the channels of access for synchronization across others of the channels of access to the common session. A set of user preferences can be consulted to determine whether synchronization of the content is permitted for individual ones of the channels of access to the common session. Subsequently, the content can be synchronized only to channels of access to the common session that are permitted by the set of user preferences.