A control system and method to create an Internet Protocol (IP) enabled automatic gain control loop for encasing a desired cost value in a utility derived consumer controlled pricing envelope. A customer uses a web browser to view billing estimates for the current month as well as related months. The customer can set limits on the actual billing amount for the upcoming month and make adjustments to this amount if it seems unrealistic in the coming month. Control event actions are carried out to limit power usage within preferences set by the customer.