A computer implemented method, apparatus, and computer-usable program product for exchanging data using data transformation are provided. A first data binding component receives data from a function selector. A set of data bindings capable of invocation by the first data binding component is available. The function selector determines a content type associated with the data. The first data binding component receives the data and the content type from the function selector. The first data binding component invokes a data binding corresponding to the content type from the set of data bindings to transform the data into a data object. The data object has an object name. A target application is determined based on the object name, and the data object is then routed to a target application.