A private communications network and method of managing calls in a private communications network. Connected communications devices register with the network and are assigned aliases, with aliases for groups of registered devices sharing one or more common digits. Dialing strings for in-network calls are monitored for inclusion of a wildcard (e.g., *) which are treated as a "don't care." The wildcard invokes group features, such as placing a conference call, invoking a hunting feature and invoking a pickup feature. The call is distributed/connected to the group corresponding to the remaining digits.