A self calibrating imaging display system and machine-readable storage for such systems are provided, which perform various steps. The steps include forwarding a display test pattern, where the display test pattern including a measurement field comprising approximately 10% of a total number of pixels displayed by a screen and where the measurement field can be placed at different regions of the screen. The steps also include causing the measurement field to be stepped through a sequence of values. The steps further include receiving luminance and color values from photosensors to detect distinct luminance and color levels at the different regions of the screen. The steps also include determining luminance and color correction factors by comparing the detected luminance and color values to reference luminance and color data. The steps additionally include applying the determined luminance and color correction factors to the different regions of the screen.