A webpage implementation system includes a client computer associated with a first user and a server system. The server system is configured to perform inserting, within a first website associated with the first user, a first functional marketing element associated with a second user; and reciprocally inserting, within a second website associated with the second user, a second functional marketing element associated with the first user and based upon the first functional marketing element being inserted within the first website. The second functional marketing element includes a link to the first website, and the first functional marketing element includes a link to the second website.