An embodiment of the invention provides a method for the centralized management of mobile assets. A central repository of assets is built, wherein the central repository includes a private asset section and a public asset section. The private asset section is only accessible to subscribers of the private asset section. A processor automatically pushes at least one base asset from the central repository onto a mobile device of the subscriber. The base assets are selected by an administrator of the central repository of assets, an employer of the subscriber, and/or an employee of subscriber's company. The base assets are selected based on attributes of the subscriber, the mobile device of the subscriber, and/or popularity of assets. In response to a search query for a requested asset by a user, the processor pushes the requested asset from the central repository onto the mobile device of the user.