A method and system for gifting using interactive multimedia and a gifting system. The gifting system can include a gift card, a website for redeeming the gift card, a plurality of gift representations corresponding to actual gift items, and means for advertising additional retail products or services to consumers. The gift card can also include a greeting card and a unique card identifier associated with the user. The methods and systems can be used to advertise products to consumers, which can be purchased for personal use or for gifting. The system can be used to direct consumers to a card issuer's website. The system can include a customizable avatar to read aloud text converted to an audio speech file that relates to the gift item. The system can also include a game in which points redeemable for gift items are awarded to the website's users for answering advertisement-related questions correctly.