A mobile phone messaging system and method for managing display of messages to mobile phone users. A mobile client application operates at user's mobile phone. Mobile content providers manage the display of messages and related interactions throughout a specific period of time (e.g., daily, weekly, bi-weekly). Phone wakeup time data and message identifying data are transmitted from a mobile content provider server to a mobile phone. The wakeup time data and message identifying data are stored in the phone. The wakeup times are also added to a registry at the phone that facilitates launching of applications at the times indicated in the registry. At the specified wakeup times, the mobile client application determines the message identifying data associated with the wakeup time, connects to the mobile content provider server, and provides the message identifying data. The provider responds with a specific message and the mobile client application displays the message.