A method and system is provided for gifting using interactive multimedia and a gifting system. The gifting system can include a gift card, a website for redeeming the gift card, a plurality of gift representations corresponding to actual gift items, and means for advertising additional retail products or services to consumers. The gift card can also include a greeting card and a unique card identifier associated with the user. The gift card may be viewable through a window on the greeting card. The methods and systems can be used to advertise products to consumers, which can be purchased for personal use or for gifting. The system can be used to direct consumers to a card issuer's website. The gift card may be physical and/or virtual, and may be translated between physical and virtual forms.