Systems and methods for developing, customizing, and deploying mobile device business applications are provided through a mobile application development and deployment platform. Preferably, these systems and methods are implemented in an Internet based environment that allows non-technical users to build highly-customizable cross-platform mobile applications. The platform allows users to select, input, create, customize, and combine various content, design characteristics, database structure, and application components, such as modules, some of which allow an end user to store and access data in an end user database for business applications. In certain embodiments, the platform allows users to compile and generate a configuration file for the mobile application that can be distributed to end users for execution on various mobile devices and mobile operating systems. When the mobile application is installed on, or executed by the mobile device, the configuration file may enable the retrieval of data associated with the mobile application.