The present invention discloses a launching engine configured to automatically launch a Web site and load an electronic document responsive to a launching event for the electronic document. The launching engine can be a component of a computer operating system (e.g., MAC OS, OS/2, WINDOWS XP, etc.) or a graphics management component (e.g., KDE, GNOME, etc.) of a computer. A launching event can be initiated by user selection of a document icon, a user selection of an electronic document from a file management application, a launching script for the electronic document triggered by a media insertion action, and the like.