An apparatus capable of, and a method comprising, the steps of: receiving, from a user during a playing of a feature-length movie, a request for item information relating to a product placement depicted within the feature-length movie; identifying a request location that is responsive to the request for item information; searching a plurality of segment definitions to identify a segment definition that is responsive to the request location, a segment definition defines, responsive to a depiction of a product placement, a beginning and an ending of a video segment within the feature-length movie; displaying item information associated with a segment definition that is responsive to the request location; receiving from the user a request for additional item information relating to a displayed item information; and enabling a display of product placement purchase information in response to the request for additional item information.